“If You Have to Pay, It’s a Scam”

Why Not All Pay-to-Publish Models Are Predatory

Let’s name the publishing myth that gets tossed around most often in hushed tones and online forums:

“If a publisher asks you for money, it’s a scam.”

The implication? That “real” publishing means you get a big check and a book tour, and that any publishing model involving a financial investment from the author is just a glorified con.

Here’s the truth:

• Not all publishing models that involve payment are predatory.

• Not all publishers who pay you are doing you a favor.

• And not every publishing goal fits neatly into the traditional system.

In other words? It’s complicated. Let’s untangle it together.

Photo by Markus Winkler on Unsplash

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The Root of the Myth

Historically, authors submitted their work to traditional publishers, who shouldered the financial burden—editing, design, printing, distribution, marketing—and paid the author an advance and royalties.

So when someone says, “You have to pay us to publish your book,” it raises eyebrows. Understandably.

And that suspicion isn’t unwarranted. Vanity presses have long taken advantage of authors' dreams, charging high fees with little to no return in visibility, credibility, or distribution. These companies often:

• Accept every manuscript (regardless of quality)

• Offer little or no editing or design support

• Distribute minimally (or not at all)

• Disappear once the book is published

So, yes—some pay-to-publish companies are scams.

But not all.

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So What’s the Alternative? Hybrid Publishing

Hybrid publishing is a legitimate, growing sector of the industry that blends aspects of traditional and self-publishing. It’s author-funded and publisher-curated, meaning the publisher:

• Selects projects based on quality and fit

• Shares risk through professional services, guidance, and distribution

• Offers higher royalties than traditional publishers (often 40–60%)

• Provides a team of editors, designers, marketers, and coaches to walk with you every step of the way

Here’s the simplest way to break it down:

Highlander Press is proud to be a legit hybrid publisher—one that follows the Independent Book Publishers Association's (IBPA) Hybrid Publisher Criteria and Code of Ethics.

We don’t publish everything that lands in our inbox. We do invest in our authors. And we absolutely hold the line on editorial, design, and marketing excellence.

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How to Tell If You’re Dealing With a Scam

If you’re evaluating a publishing offer, ask these questions:

1. Are they selective about what they publish?

Legit hybrid publishers curate their list. Vanity presses take everyone.

2. Do they provide professional editing and design?

You should see examples of their work—and it should be beautiful and readable.

3. Are they transparent about pricing, royalties, and rights?

If you’re asked to pay, you deserve to know exactly what you’re getting in return.

4. Do they have real distribution channels?

Will your book be available through Ingram, Bookshop.org, libraries, indie retailers—or just Amazon?

5. Are they a member of the IBPA?

That’s a strong signal that they operate with integrity. (Highlander Press is.)

6. Do you feel respected, heard, and supported?

Your gut matters. If something feels shady or rushed, trust that.

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Publishing Is a Partnership—Not a Payout

Look, publishing is changing. The myth that being paid by a traditional house is the only “real” path is outdated and limiting. Many authors today choose hybrid publishing—not because they “couldn’t make it,” but because they wanted more control, more say, and more return.

And here’s the real kicker: traditional publishers now expect authors to do most of their own marketing anyway. So if you’re doing the work, why not keep more of the rewards?

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Your Turn

If you’re exploring your publishing path and want a clear, supportive, ethical partner, we’d love to meet you.

👉 Submit your manuscript to Highlander Press:
highlanderpressbooks.com/submissions

🎥 Or watch our video: Demystifying the Publishing Process to learn how hybrid, traditional, and self-publishing really work.

You’re not failing if you choose to invest in your dream. You’re choosing to do it on your terms.